Altrom Auto Group welcomes a new leader
UAP is pleased to announce the appointment of Jeff Van de Sande to the role of Senior Vice President, Altrom Auto Group. Jeff has over 20 years of experience in the automotive aftermarket, the last 10 as President of Bestbuy Distributors. Jeff will have the pleasure of working with a strong and experienced management team: Dave Pawlowski, Vice President, Sales and Marketing; Paul Wilkes, Vice President, Operations; and, Robert Chartrand, Vice President, Product Development. Jeff will be based in Toronto.
On January 1, 2019, Altrom Auto Group officially joined UAP as a specialized division for the distribution of automotive parts for European and Asian vehicles. Over the last 45 years, Altrom Auto Group has built a strong, recognized and respected brand and represents a rapidly-growing segment in Canada. With the addition of Altrom Auto Group, UAP now has four strategic growth pillars: automotive parts (NAPA); heavy-vehicle parts (TW, Traction, Cadel, Belcher); paint and body equipment (CMAX); and, import car parts (Altrom Auto Group).
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Manager, Marketing and Corporate Communications