NAPA Auto Parts takes part in the 2018 Relève contest
The NAPA team asked the participants to concentrate on their e-commerce platform (NAPACanada.com) and the client experience associated with making an online reservation. At the end of April, the teams presented their projects to the NAPA marketing team and representatives of Jungle, NAPA’s media agency, and Réservoir, its advertising agency.
“We were all very impressed by the quality of the students’ work. Their analysis of the market and our digital performance was particularly enlightening,” explained John O’Dowd, NAPA Canada’s Marketing Vice President. “Each team proposed inspiring strategies and tactics. From a client-focused perspective, participating in the Relève marketing contest was a very interesting experience and I am grateful for the students who spent so much time and energy on their projects. Our company is lucky to have had the opportunity to support the next generation and meet students who show such potential.”
During a gala evening at Facty on May 3, the winner was announced: the Université de Sherbrooke team.
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